Monday, October 29, 2007

Automotive Design : The Avanti




The Avanti. Well, there was a car. Invented by Raymond Loewy, who is called the father of Industrial Design. Raymond Loewy.com. , and Raymond Loewy.org . From the Lucky Strike cigarette logo, to the Post Office eagle. From the Greyhound bus to the Shell Oil logo. His automotive achievement was the Avanti for Studebaker. See his drawing above. The production vehicle 1961(left) was made into the seventies. It was later resurrected in Canada (right). You can still buy a new one. The design is literally timeless, it looked good in 1958 and still looks great in 2008, and will look even better in 2068. Wait and see. There is no car today that retained its identity like this , save for the Porsche 911.

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